Brand – Mooshi concept was a sushi fusion meets meats instead of fish. A healthy food alternative with some a kick.
Name – Name comes from the sound cows make MOO and SUSHI. Combine the MOO with the second syllable of sushi and you get MOOSHI.
Slogan – We wanted to get right to the point and keep it simple; meat and rice place. The kanji was a literal interpretation of meat and rice.
Services Branding / Identity / Advertisement / Tableware